August 2021
Although not relevant or even possible for every trade, if it is, getting before and after photos makes for an impressive addition to your website.
Having any form of gallery is good practice as it allows potential customers to actually visualise what it is that they'd be buying, but with before and after pictures, you add a degree of relatability. Whether it's a dirty oven, an old fashioned bathroom or a dilapidated property, people with similar ovens, bathrooms or properties will relate to those before photos and desire the after.
- Oven Cleaners - Dirty oven vs clean oven
- Carpenters - Old kitchen vs new kitchen
- Gutter Cleaners - Clogged gutters vs free flowing gutters
- Gardeners - Overgrown hedges vs trimmed hedges
- Carpet Cleaners - Stained carpet vs stains gone
- Plumbers - Old boiler vs new boiler
- Builders - House with no extension vs House with an extension
- Roofers - Dirty, moss covered roof - vs Brand new roof
- The list is endless...
The secret is to get into the habit of getting before and after photos on every job. Not every set of photos will end up looking that impressive, but the more you take, the greater the chance of getting something that will really wow!
Some tricks to getting better pictures:
- If using your phone for the photos, practice first so that you're comfortable using it as a camera
- Always try and take the before and afters from the same angle
- Take sets of the same before and afters from both close up and from a distance, and then use whichever looks best
Just remember that before and after photos are proof to potential customers that this can work for you, too. If you're not already using them, start immediately.
